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Dog Collar

Dog Collar Top

A massive market for businesses nowadays as people jump on the bandwagon for apparent easy pickings to earn a living. Not so. It’s a hugely competitive marketplace, with businesses setting up monthly to compete with each other.

Meg Heath Dog Leads have been trading since July 2006 and have immense experience in this area along with designing my own website and the marketing and SEO etc associated with this.

The dog collar in itself comes in many designs, but is essentially a piece of material or leather that goes around the dogs’ neck mainly to be used for control, i.e. to attach a lead to, secondly to attach identification to in the form of a metal disc with the owners’ contact details on it. More so recently and with the popular uprising of e-Commerce, people have more and more choice of bespoke and designer collars.

Collars adorned with charms and ribbon, collars with material covering them giving a vast amount of creativity. Collars specific to breeds are also popular, mainly for sighthounds whose heads are pretty much the same size as their necks so unless it is fitted correctly, they may come off.

Above all, collars are a jolly good idea where the safety of the dog is concerned, without it, there would be no means of control. We attach our dogs’ leads to them. We sometimes hold it directly for control, dogs look great with bespoke collars and of course it is somewhere to hang the identification tag, microchip tag and any other tag for that matter.

Types of material

Collars can be made from a variety of materials, we have leather, probably the most expensive of them all, then polypropylene, which is what I use, then there is cotton and nylon – less popular, biothane, polyester, material & ribbon covered and embroidered collars with phone numbers and names on them. All providing a massive choice for the consumer.

Basic collars come in the form of buckle collars – that being plastic sometimes metal side release buckles also known as quick release buckles or nickel and brass buckles like you see on horses head collars; a bit like your belt buckle. Martingale collars are popular with sighthound owners, greyhounds and the like, but are not just for those breeds they can be fitted to any breed and the nice bespoke ones look great. Due to their safety, martingale, choke and half check collars are popular in kennels for reactive dogs and for dogs who have been known to slip their collars.

Martingale, half check or half choke?

How to fit any collar that gets smaller when the lead is pulled.

The martingale collar is a bit like a choke or half check collar, but the loop is made from the material. The word martingale comes from the part of a horses tack called the martingale which pulls the horses head down when pressure is applied to the reins when slowing down or stopping, not quite the same action on the dog, but it does pull tight and I cannot stress enough how these collars more than any other should be fitted properly.

How to fit a martingale, a choke or half check collar – The 2 rings on the material part should ‘just about touch’. If they don’t touch then when pressure is applied to the leash ring, the collar will attempt to go smaller than the dogs’ actual neck size, obviously not good and this will strangle your dog, if they touch then the collar may be too loose, so just about touching is the best advice I can give. If you are not sure which loops I mean, see image above.

All collars come with a loop or a D ring made from metal sometimes plastic, we offer solid brass harness rings too. The loop is there for your dogs’ ID tag and to attach the lead to.


The rule of thumb is can you insert 2 fingers? I say try and take the dogs’ collar off over its’ ears, that way you know if it’s safe and will not come off accidentally.

Collars also come as reflective, made from reflective material, they can be flashing that run on batteries, you can have a flashing attachment to clip to the O or D ring.

To summarise, there is a massive choice online and in-store these days, treat your dog to a nice one from a local or online maker. Obviously, this blog is to promote Meg Heath Dog Leads, but I can’t make them all as much as I’d love to make more, so have a look around our store as I endeavour to provide a wider selection. Our service is second to none and you can actually speak to a real person if you call – me!

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